Alessandro: The interface between ideas and impact

What is your role at Linkyard and what will your work look like?

As marketing manager I see myself as an interface between ideas and impact. I create, plan, manage and optimize measures to make brands and products visible, reach people and create real added value. I think both creatively and analytically, work closely with teams and always keep an eye on the big picture — from concept to implementation.

Describe your career

I started my career in the content industry in 2012. However, it quickly became clear that good content alone is not enough, but must always be accompanied by well-thought-out strategies. That is why I have continuously trained myself and expanded my knowledge in other areas of the marketing world. Websites, SEM, social media, newsletters and data analyses are important components of my work.
Right now, my focus is on completing marketing using AI.

How would you describe yourself in one sentence?

Digital native who feels at home in cyberspace.

What do you enjoy about your free time?

Sports & content creation

Why is the sea salty?

Without salt, swimming would be bland.