As marketing manager, Alessandro acts as an interface between ideas and impact. His professional career began in 2012 in the content industry. He recognized early on that successful content must be accompanied by well-thought-out strategies and has continued his education ever since. Today, he creates, plans and optimizes measures to make brands and products visible and create real added value. He thinks both creatively and analytically and always keeps an eye on the big picture from conception to implementation. He describes himself as”Digital native who feels at home in cyberspace“.