Kristen is building at Synemos its presence in Vietnam step by step – from business development to sales and marketing. She identifies customers and partners, builds relationships, and positions our solutions in the Vietnamese market. Her career path has taken her through hospitality, finance, and technology, always with a focus on business development and customer relationships. Working in international teams, she has learned that trust and communication are heavily influenced by culture and mindset – and this is precisely what fascinates her about her new role. In her free time, Kristen enjoys reading philosophy and loves aimlessly wandering to discover hidden corners of a city.